Interview with Dave Demarest at Food Lion, LLC

Emily - Tell me a little about your position and the type of company you work for:
Dave - I work as a Corporate Communications Specialist for Food Lion LLC, a grocery store company with 1,200 stores in 11 Southeast and Mid-Atlantic states, under five banners - Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. Our department handles all internal and external (media) communications for the company. There are currently six of us.

Emily - Do you think Internet Marketing is important to your business? Why or why not?
Dave - Yes

Emily - Do you think Social Networking is important to your business? Why or why not?
Dave - Yes. Everyone is doing it. If you're not moving forward you become stagnant.

Emily - What types of Internet Marketing tactics are used by your company?
Dave - E-mail blasts, coupons especially for customers who sign up for certain online programs through our Web site.

Emily - Does your company belong to any Social Media sites? Which ones and why?
Dave - Twitter and Facebook. These are the "hot" sites currently. I'm sure if others gain steam the company will jump on their train.

Emily - Do you think Internet Marketing and Social Media have influenced your company either positively or negatively? Please Explain.
Dave - Both. The good aspects of your company can be easily spread online, but so too can the bad. It forces your company to always be on its game. "Information travels faster in the modern age." Death Cab for Cutie